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Media Industries in the News This Week

May 15, 2010

Susan Krashinsky, The Globe and Mail (May 12, 2010), Shaw Poised To Control Women’s TV Programming.

Update on the acquisition of CanWest’s television assets by Shaw, and how many of the new speciality cable properties position Shaw as courting the ‘women’s market’: these new channels include Slice, Showcase Diva, Food Network Canada, and HGTV Canada.  The latter, focused on home renovation, gardening, entertaining, etc., is, according to Krashinsky, “Among women age 25-54…the third-most watched English-language specialty channel in the country from January to April, according to data from BBM Canada.”

Quoted  was Kaan Yigit, president of Toronto-based Solution Research Group: “Women Rule the Ad World”… wherein of the approximately $3.3B annual ad revenue in Canada, $2B alone is targeted for women’s interests.
(See Globe and Mail chart on women’s speciality networks and ad revenues, with data from the CRTC Financial Summaries, below).

CanWest Sells Newspapers to Creditor Group for $1.1B, CBC News (May 11, 2010).

In a deal worth $1.1B, Canwest Global Communications has approved the sale of its newspapers to a consortium led by Paul Godfrey, National Post president. The deal is expected to close in mid-July.

Canwest’s newspaper properties include The National Post, Montreal Gazette, Ottawa Citizen, Windsor Star, Regina Leader Post, Saskatoon Star-Phoenix, Calgary Herald, Edmonton Journal, Vancouver Sun and Vancouver Province, as well as 20 community newspapers.

Click here For an interactive google map on daily newspaper ownership in Canada.

Susan Krashinsky, Newspaper Industry Fights Back, The Globe and Mail (May 15, 2010).
An update on the North American newspaper industry, where last year saw the closure of many newspapers and a significant downsizing in advertising revenue, subscriptions, and lay-offs of personnel. Krashinsky: “While they may not be headed for extinction as quickly as many thought, newspapers will have to find new ways to make money beyond the old model of print advertising. Many of the companies that are doing better in recent months also went through aggressive layoffs and other cost-cutting measures last year – a recipe for relief, yes, but not for sustainable growth.”

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