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CRTC Approves Advertising for Video-on-Demand

March 30, 2010

The CRTC issued a ruling on video-on-demand, Broadcasting Regulatory Policy 2010-190, which states that it will allow “by condition of licence, permit VOD undertakings to advertise in certain programming. In particular, the Commission, by majority decision, considers that advertising should be permitted only in programming acquired directly from an unrelated licensed Canadian broadcaster or from a related broadcaster that has also acquired the linear rights to the program.”

According to Susan Krashinsky in the Globe and Mail, “Currently, such shows are either commercial-free, include breaks for cross-promotional spots for other channels on the cable dial, or repeat the commercials seen when they were first broadcast. From now on, companies will be able to sell advertising specifically for the on-demand platform.”

VOD revenues have increased to $145M in 2009 from $2.9M IN 2003.

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