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Global Media Monitoring Report – Preliminary Report 2010

March 3, 2010

Who makes the news logo

The 4th Global Media Monitoring Project (GMMP) brought together volunteers from women’s rights organizations, media associations, and academia for a one-day content analysis (November 10, 2009) looking at gender in local news media in 130 countries. Coordinated by WACC, the World Association for Christian Communication, headquartered in Toronto, the GMMP released their preliminary report in March.

Here are some highlights. The full report, Who Makes The News? Preliminary Report 2010 can be found here. The report provides much more analysis, and compares the three previous GMMP’s (1995-2000-2005) with the current one.The results are preliminary, based on a sample of 42 countries, excluding North America. It includes 6,902 news items and 14,044 news subjects, but not internet news sources. The full report will include this data and be released in September 2010.

24% of the people interviewed, heard, seen or read about in mainstream broadcast and print news are female.

Only 16% of all stories focus specifically on women.

Women have achieved near parity as givers of popular opinion in news stories. At the same time, less than one out of every five experts interviewed is female.

Delivering the news
Overall, news stories by female reporters are much fewer than news stories by male reporters.

News stories by female reporters are almost twice as likely to challenge gender stereotypes than stories by male reporters.

News stories by female reporters have considerably more female news subjects than stories by male reporters.

Journalistic practice
Almost one half (48%) of all news stories reinforce gender stereotypes, while 8% of news stories challenge gender stereotypes.

Only 12% of news stories highlight issues of gender equality or inequality.

Women are five times as likely as men to be portrayed in their roles as wives, mothers, etc.

Only 9% of news stories mention gender equality policies or human and women’s rights legal instruments.

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