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Marketing the Mobile

January 20, 2010

A series of ads from Virgin Mobile appearing on transit bus shelters were pulled by Calgary Transit, after several complaints about their provocative nature, the CBC reports. The tagline reads, “Hook Up Fearlessly” and shows a man and a woman (one of whom sports large angel wings) in a passionate kiss.

Chris Baines, a spokesman for Virgin Mobile Canada, said the posters are an attempt to encourage people to fearlessly sign up with the mobile company, and to express their love for one another.The company has no plans to change the ads. “We’re very proud of our ads,” Baines told CBC News. “We don’t think there’s anything wrong with them. They are just young couples passionately embracing or kissing. It’s no more than that and they’re a lot of fun.”

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