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Not Cool Anymore? Facebook’s 18-24 Demographic….

November 17, 2009

An article in the November 16 Adweek by Steve McClellan reports on a study by comScore that shows that the popular 18-24 year old demographic that flocked to Facebook is now retreating, and some question the value of ‘friending’. How many young people are increasingly accessing FB through Smart Phones is difficult to assess, as there is no source that can compile access figures from these diverse sources. In July 2009 iStrategy reported that FB users are getting older….

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