Skip to content

Montreal as Incubator for Ads

August 28, 2009

Where in North America can you find a ‘pure’ market untainted by the proliferation of US advertising in order to test out new ad campaigns and products? Try Montreal. “It’s a clearer, purer test environment,” said Lilia Tomovich, VP of Brand Marketing at MasterCard Toronto. Bertrand Marotte, in the Globe and Mail (August 25, 2009), reports in Montreal: Your Ad Goes Here, that the Association of Quebec Advertising Agencies‘s YUL-LAB program “is to allow multinationals with hugely expensive annual advertising budgets to use Montreal to find the right mix of new and traditional media campaigns and then replicate the results on a global basis.” L’Oréal Canada is the first to sign on. More information on the YUL-LAB is here.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: