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The MJ Factor

August 10, 2009

When news of Michael Jackson’s death was rumored (and then later confirmed) by various celebrity sites like, blogs, and other news sites, network traffic exploded and in some instances knocked sites off-line.  Keynote Systems  charted the online news sites performance as avid fans tried to logon for news of the superstar.

Other sites also went down, were slow, or recorded a record number of downloaded video streams.

And then, when his death was confirmed, it was front page coverage around the world, as illustrated here.

Even respondents to the CRTC hearings on net neutrality commented on traffic management practices at peak times, repeatedly citing the unforeseen “MJ Factor”.

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